“He got kicked in the back He say he needed that He hot willed in the face Keep daring to motivate…” –– from the song History by Michael Jackson Upon the launch of the Guerrilla Decontextualization website in August 2012, the concept that inspired it was defined primarily in ultra-modern technological terms. Examples of the practice included the following: short clips from longer videos presented as definitive statements of an individual’s beliefs, photographs of private moments marketed for public entertainment, and statements made decades ago reported on the evening news as though they were made just a few hours earlier. All were instances of events removed from their original context for the purpose of fulfilling an undisclosed agenda. The result often went beyond simple defamation of character, which is generally defined as any knowingly erroneous communication that damages an individual’s or organization’s reputation. By insidious contrast, guerrilla decontextualiz